Love ‘em or hate ‘em, business plans are a part of every product manager’s life. No matter how much time and effort you put into creating one of these things, it will all be for naught if you are making the following 5 mistakes. Click here to learn more…
Have you ever given any thought to the damage that you might be doing to your company’s other brands when you slash the price of your product? It turns out that cutting your product’s price might boost your product’s sales, but at what expense? Click here to learn more…
If you have been out to a mall, driving in traffic, or attended a sporting event lately then you’ve seen that just about everyone had their faces planted into a mobile device of some sort. From a product manager point-of-view, this sure seems to be telling us that we need to find a way to get information about our product onto everyone’s mobile phones. But how? Click here to learn more…
So what does a product manager need to do in order to make his / her product more profitable? As I suspect every product manager learned during the last global recession, cutting costs associated with your product is one important step. That’s a nice skill to have on your product manager resume, but it’s not enough. Once that’s done, what comes next? How about raising your product’s price? Great idea, but how does a product manager go about doing that? Click here to learn more…
As product managers we are always looking for someone to tell us how we could be doing our jobs better so that we can look even better on our product manager resume. The problem is that it’s all too often hard to find someone who can give us good advice. Is it our boss? Our competition? Somebody that we bump into at a trade show? Or could it be the 90-year old former CEO of the successful Bergdorf Goodman retail chain of stores? Click here to learn more…
You want to climb to the top of your marketplace and you want to stay there forever. Sounds simple, doesn’t it? You’d be right if it weren’t for the fact that sometimes you’ll be more successful if your product is #2… Click here to learn more…
Over at the drug powerhouse Pfizer they’ve got a very, very popular cholesterol-lowering drug that they market under the brand name Liptor. Unfortunately, patents on drugs only last for so long and the patent on Liptor is just about ready to run out. That means low-cost generic versions of Liptor will be flooding into drugstores everywhere. What’s a (drug) product manager to do? Click here to learn more…
Just imagine if you were the product manager who was in charge of one of the world’s simplest products: a pen. How successful could you be in this era of fancy smartphones and high-tech tablets? I would have been willing to say that your pen product had reached the end of its product life; however, the product managers over at Parker Pen have proven me wrong… Click here to learn more…
How do you feel about failing at something? I’m willing to bet that you are just like the rest of us in that you HATE to fail. It turns out that if indeed this is the way that you feel, then perhaps you’ve been missing out on some great learning opportunities. Maybe I should explain myself… Click here to learn more…
I don’t care what kind of product you are in charge of right now, let’s play a game. You are now in charge of a product that all of us see every day: pay phones. What would you do to breathe new life into this dying product line? Click here to learn more…
